Viveat Susan Pinto &Amp; Priyanka Singh

Stories by Viveat Susan Pinto &Amp; Priyanka Singh

LG plays pricing card for laptops

LG plays pricing card for laptops

Rediff.com   30 Sep 2011

LG Electronics is hoping it will be second time lucky as far as laptops are concerned. Two years after withdrawing its laptop models from the Indian market, LG is back but with a key change in its game plan.

India to be Reckitt's OTC production hub

India to be Reckitt's OTC production hub

Rediff.com   30 Sep 2011

British consumer goods major Reckitt Benckiser, which bought over local start-up Paras Pharmaceuticals for a staggering Rs 3,260 crore (Rs 32.6 billion) last year, is converting its acquired Baddi plant in Himachal Pradesh into a global hub for manufacturing over-the-counter (OTC) pharmaceutical products.

Consumer durables firms take a hit

Consumer durables firms take a hit

Rediff.com   27 Sep 2011

An eight to nine per cent depreciation of the rupee against the dollar in the last one month means companies have to pay more for components or products they import.

Advertisers take to brand integrations

Advertisers take to brand integrations

Rediff.com   5 Sep 2011

According to media buyers, the demand for integrations is on the rise, thanks to the ability it has to stand out in a cluttered environment, if done the right way.

ITC's gum foray to give Perfetti something to chew

ITC's gum foray to give Perfetti something to chew

Rediff.com   15 Aug 2011

ITC operates only in the sugar confectionery arena, which limits its size of business.

Advertising growth takes a break amid slowdown

Advertising growth takes a break amid slowdown

Rediff.com   18 Jul 2011

According to data compiled by media research agency TAM, the rate of growth of advertising on television in terms of the number of hours was half during the January-June period this year in comparison with the corresponding period last year.

Mother Dairy tastes success with mishti doi

Mother Dairy tastes success with mishti doi

Rediff.com   29 Jun 2011

A confident Mother Dairy has set an ambitious target now: sales of mishti doi should hit 15 per cent of sales by the end of this financial year and 30 per cent by the next three to four years.

Nielsen refuses to share data with analysts

Nielsen refuses to share data with analysts

Rediff.com   14 Jun 2011

It was a year ago that Nielsen had suspended services to the analyst community following an uproar by companies over inaccurate reporting of market share data.

Coke's cool move faces cost heat

Coke's cool move faces cost heat

Rediff.com   13 Jun 2011

That's a real big deal for this store-owner in a small village off Agra which goes without power for several days at a stretch.

Special: How Rasna beats the heat

Special: How Rasna beats the heat

Rediff.com   30 May 2011

Devise new strategy to take on competition from multinational brands.

Reckitt to sell Paras' personal care arm

Reckitt to sell Paras' personal care arm

Rediff.com   30 May 2011

The interested companies include Emami and Dabur.

The rise and rise of creative hotshops

The rise and rise of creative hotshops

Rediff.com   23 May 2011

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.

Tata DOCOMO ad mantra: Keep it simple, silly!

Tata DOCOMO ad mantra: Keep it simple, silly!

Rediff.com   16 May 2011

The GSM service arm of Tata Teleservices Limited has invested close to Rs 50 crore (Rs 500 million) for the campaign featuring Bollywood actor Ranbir Kapoor.

Japan's Kokuyo to buy majority stake in Camlin

Japan's Kokuyo to buy majority stake in Camlin

Rediff.com   2 May 2011

Japanese firm to retain Camlin, Camel brands.

'Digital revolution has just begun in India'

'Digital revolution has just begun in India'

Rediff.com   29 Apr 2011

Morel, who was in India recently, spoke to Viveat Susan Pinto and Priyanka Singh.

Forget LCD, it's time for 'smart' TV

Forget LCD, it's time for 'smart' TV

Rediff.com   29 Apr 2011

Electronic giants like Samsung, LG and Panasonic are all bringing in their range of smart televisions.

LG to target IT sector with string of products

LG to target IT sector with string of products

Rediff.com   27 Apr 2011

At the moment, it has only personal computer monitors in its portfolio.

Garnier steps us focus on fairness cream market

Garnier steps us focus on fairness cream market

Rediff.com   30 Mar 2011

"From time to time, we do India-specific innovations through products and benefits. Our studies showed that Indian women want a blemish-free skin," says Richa Singh, marketing manager, Garnier India.

Nestle India opens new plant for culinary products

Nestle India opens new plant for culinary products

Rediff.com   24 Mar 2011

Nestle India on Wednesday inaugurated a new manufacturing plant at Nanjangud in Mysore district, Karnataka. The plant, set up with an investment of Rs 360 crore (3.6 billion), will manufacture a range of culinary products.

P&G cuts hygiene products' price

P&G cuts hygiene products' price

Rediff.com   21 Mar 2011

P&G announced on Wednesday that it was reducing the prices of select stock keeping units of Whisper and Pampers by three and 15 per cent, respectively.